THE LAST WORD IN DEMAND DEFINITION
In the Market For New Business?
Mapping demand makes for a highly actionable blueprint for client acquisition. Buyer Intent tells you what people want, the stage they are at, and who they are. You drive more sales, more profitably.
Converting Keywords, Value Every Click
We predict in advance which clicks have new business value, for you.
The model produces a personalised converting keyword list to develop your most profitable target markets and audiences. It is true inbound intelligence that matches demand with sales opportunity.
Define demand. Defined opportunities, definitive positioning.
Every word prospects use tells us
What they want, when, and who they are..
Our site data tells us more than anybody thinks. “Demand Definition” has a practical set of tools to identify and map market and buyer timelines and discern commercial intent from the words they use. With that, we can set out our positioning.
Market & Audiences Research
Where else can you find people writing down what they want?
Digital Strategies
Strategy – choose what will work before you spend time doing it.
Sales Conversation Design
Guiding the right content, in the right place, at the right time.
Post Click Writing
Websites are built Inside Out
There is a disconnect between the website and what visitors are interested in, and what we want to say. Website structures were invented before Search, and have never adapted.
Market Intelligence
Leverage market, audience and buyer knowledge across channels.
Pillar Articles
Clicking with your audience
Convert enough and you can afford all the clicks you want
You don’t need to measure clicks
by Matt Lambert on December 23, 2024
Value is in “the nature of the words people use”, in what they want and knowing who they are, and not in the numbers of clicks.
Figuring out what to do next is easier when you map out the different things they might be looking for. The more we uncover needs, the more organised we can be with our content. We can serve people better.
People respond when you pay them attention.
How words define buyer intent
by Matt Lambert on January 12, 2025
We define what words mean, in relation to each other, we get to understand what people want. We can communicate and learn more.
An ontology of Sales and Marketing language makes the commercial value of search marketing more visible.
We are not building Wikipedia, our sites have a job to do. Our content needs to develop interest and the naming of ontology helps us recognise and respond to levels of visitor intent.
Join a thriving community of business owners, marketers & writers
Double performance and double it again; this is the goal. It is almost always through finding your audiences and writing specifically for them.
